BOWLY S

BOWLY S

Digital Marketing Manager

Coimbatore, Indiahttps://linkedin.com/

Profile summary

Performance-driven SEO & Digital Marketing Specialist with 9+ years of experience across SaaS, BFSI, EdTech, and agency sectors. Proven success in driving organic and paid growth through advanced SEO (including AEO & GEO), multilingual content optimization, and full-funnel campaign execution. Skilled in managing technical audits, PPC strategy, social media engagement, and analytics reporting. Open to relocation and passionate about contributing to digital growth in the UAE/GCC region.

Career highlights

Improved ROI Through Retargeting: Managed Google Ads and Meta campaign, improved ROI by 60% through retargeting and funnel optimization.

Reduced Bounce Rate Significantly: Reduced bounce rate from 82% to 33%; increased traffic to 2.9K/month.

Key skills

Skills
SEO Strategy: On-page, off-page, technical SEO, AEO(voice/featured snippets), GEO (SGE, ChatGPT, Bing Copilot)Multilingual SEO: Arabic & English content optimization, localization workflowsSEM & Paid Media: Google Ads, Display, Retargeting, Facebook Ads ManagerContent & Social Media: Strategy, engagement, community management across Facebook, Instagram, LinkedIn, YouTubeAnalytics & Reporting: GA4, GSC, GTM, Looker Studio, monthly performance dashboardsDigital Growth: Funnel optimization, lead generation, trend analysis, platform discoveryTools: SEMrush, Ahrefs, Moz, Screaming Frog, Canva, Mailchimp, HubSpotBonus Skills: Schema markup, GTAG/Pixel integration, CRO testing, UAE/GCC market insightsAI-Powered Marketing Automation: Utilizing AI tools for personalized campaigns, predictive analytics, and automated content creation.Customer Data Platform (CDP) Management: Implementing and managing CDPs to centralize customer data for enhanced personalization and targeted marketing.Marketing Attribution Modeling: Developing and implementing sophisticated attribution models to accurately measure the ROI of marketing channels and optimize budget allocation.E-commerce Marketing: Deep understanding of e-commerce platforms (Shopify, Magento, WooCommerce) and strategies for driving online sales, including conversion rate optimization and customer journey mapping.Video Marketing & Editing: Creating engaging video content for various platforms and possessing basic video editing skills to enhance brand storytelling.

Professional experience

Digital Marketing ManagerOct 2024 - Present
KGiSL Educational Institution | Coimbatore

● Led SEO strategy including AEO and GEO experiments to improve visibility in AI-powered search engines ● Conducted multilingual content audits optimized landing pages for Arabic and English audiences ● Managed Google Ads and Meta campaign, improved ROI by 60% through retargeting and funnel optimization ● Built dashboards in GA4 and Looker Studio to report traffic, engagement, and conversions ● Collaborated with designers and content creators to launch high-performing social media campaigns ● Delivered monthly reports with actionable insights for leadership and sales teams

  • Led SEO strategy including AEO and GEO experiments to improve visibility in AI-powered search engines
  • Conducted multilingual content audits optimized landing pages for Arabic and English audiences
  • Managed Google Ads and Meta campaign, improved ROI by 60% through retargeting and funnel optimization
  • Built dashboards in GA4 and Looker Studio to report traffic, engagement, and conversions
  • Collaborated with designers and content creators to launch high-performing social media campaigns
  • Delivered monthly reports with actionable insights for leadership and sales teams
Senior SEO AnalystMar 2022 - Oct 2024
iQuanti India Pvt Ltd | Bangalore

● Led SEO strategy and collaborated with PPC teams for BFSI clients. ● Created ad copy and optimized landing pages for lead generation. ● Delivered weekly performance reports and optimization recommendations. ● Monitored competitor strategies and identified content gaps.

  • Led SEO strategy and collaborated with PPC teams for BFSI clients.
  • Created ad copy and optimized landing pages for lead generation.
  • Delivered weekly performance reports and optimization recommendations.
  • Monitored competitor strategies and identified content gaps.
SEO AnalystMar 2021 - Feb 2022
Yorosis Technology Inc. | USA

● Reduced bounce rate from 82% to 33%; increased traffic to 2.9K/month. ● Managed Google Ads and social media campaigns with AI-based A/B testing. ● Improved conversion rates by 25% through AI-enhanced landing page optimization.

  • Reduced bounce rate from 82% to 33%; increased traffic to 2.9K/month.
  • Managed Google Ads and social media campaigns with AI-based A/B testing.
  • Improved conversion rates by 25% through AI-enhanced landing page optimization.
SEO AnalystJan 2019 - Feb 2021
Quantum Digital (Agency)

● Increased CTR by 34% for transactional keywords. ● Delivered 20% lift in conversions via schema, backlinks, and technical audits.

  • Increased CTR by 34% for transactional keywords.
  • Delivered 20% lift in conversions via schema, backlinks, and technical audits.
Junior SEOSep 2017 - Oct 2018
Tiyan Infotech

● Supported link-building and keyword research for SME clients. ● Built foundational SEO and reporting skills.

  • Supported link-building and keyword research for SME clients.
  • Built foundational SEO and reporting skills.

Education

Bachelor's Degree, Computer Science Engineering
Anna University, Tamil Nadu